Apple is showing off its latest flagship phones. The iPhone 18 Pro and iPhone 18 Pro Max were the focus of the event. John Ternus led the event. These are the latest additions in Apple's phone lineup. The Pro models come with a variable aperture camera. They also run on the A20 Pro chip.
First impressions are taking a close look at how the phones stack up against the Samsung Galaxy S26 Ultra. There is also attention on comparing the two Pro models. Apple also gave a preview of new Apple Watch models and AirPods 5. Apple shares cut their losses after the announcement.