Sydney Sweeney's new Novig ad has triggered widespread outrage.
The Hollywood Reporter says critics describe the spot as sexualized and point to damage to women in sports.
Some observers say the ad is a glaring example of why women in sports get dismissed.
An outgoing cast member from SNL also mocked the topless ad.
Separately, Barron's reports that prediction markets featuring Sweeney and LeBron James are kicking off an NFL advertising push.
Sweeney talked about the Novig partnership in a Complex interview centered on a new Just Sports push.
The ad has been described as unacceptable and gross.